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We help designers and marketers create digital advertising that makes an impact – at scale, across global markets.

The State of In-housing 2022

Defining how marketing teams evolve - The authoritative report on European in-house marketing by Bannerflow and Digiday

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Featured companies

Bannerflow and Digiday have once again partnered to investigate how in-house marketing teams are evolving in 2022.

This exclusive and in-depth report explores the impact of in-housing on creativity, digital transformation, and business practices in 2022.

By downloading this report, you will discover:

  • How in-housing is enabling innovation and creativity
  • Which aspects of in-housing are empowering team collaboration
  • The impact digital transformation is having on in-house teams
  • Key benefits and barriers to in-housing, plus much more...

We're happy to have the following experts and consultants on board

Antonia Lindmark

Head of Insights
Bannerflow

Head of Insights
Bannerflow

Antonia Lindmark

Antonia Lindmark

Head of Insights
Bannerflow

Speakers

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We want to constantly make sure we achieve balance in the tasks that are better managed in-house and the tasks that are better managed with external partners.

Thomas Heilskov 

Senior Director, Global Head of Digital Marketing, 

The Barn, Arla Foods

Featured companies

Thomas Heilskov 

Senior Director, Global Head of Digital Marketing, 

The Barn, Arla Foods

We want to constantly make sure we achieve balance in the tasks that are better managed in-house and the tasks that are better managed with external partners.

About the report

For this 4th edition of our annual State of In-housing report, we surveyed over 400 senior European marketers, examining different in-house models, and how they impact creativity, measurement, and data.


Alongside our research, we also feature expert interviews with well-known brands, all of whom have been through the in-housing process – providing readers with unique insights and advice on how to achieve success.