As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take marketing capabilities in-house.

We surveyed over 200 marketing decision makers from brands, in-housing agencies and consultancies in Europe to uncover the real truth about in-housing!

Download this report to discover:

  • The effects of advertising technology on taking control of marketing operations

  • The biggest benefits and barriers of in-housing

  • What the future looks like for the in-housing trend

  • Exclusive commentary from Lucozade Suntory, Direct Line and Rovio - amongst others

READ MORE THAN 200 MARKETING DECISION MAKERS THOUGHTS ON:

FEAR

More than 87% of brands worry over the transparency of media agencies

AGILITY

Greater agility and cost are key reasons for brands moving their marketing in-house

CREATIVITY

According to 88% of marketers surveyed ROI receives a greater focus than creativity

“There’s an aggressive move toward in-housing.
It feels like a movement.”

Rebecca Sykes
CEO
MOFILM

STATISTICS GATHERED BY FROM BRANDS INCLUDING:

THE STATE OF IN-HOUSING REPORT - BROUGHT TO YOU BY: