As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take marketing capabilities in-house.
We surveyed over 200 marketing decision makers from brands, in-housing agencies and consultancies in Europe to uncover the real truth about in-housing!
Download this report to discover:
More than 87% of brands worry over the transparency of media agencies
Greater agility and cost are key reasons for brands moving their marketing in-house
According to 88% of marketers surveyed ROI receives a greater focus than creativity
“There’s an aggressive move toward in-housing.
It feels like a movement.”