The State of In-housing 2019 — Defining how marketing teams evolve

The State of In-housing — Brought to you by Bannerflow and Digiday

 

As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take marketing capabilities in-house.

We surveyed over 200 marketing decision makers from brands, in-housing agencies and consultancies in Europe to uncover the real truth about in-housing!

Download this report to discover:

  • The effects of advertising technology on taking control of marketing operations

  • The biggest benefits and barriers of in-housing

  • What the future looks like for the in-housing trend

  • Exclusive commentary from Lucozade Suntory, Direct Line and Rovio - amongst others

Download the 2019 report

Simply fill in your details to download the report!

READ MORE THAN 200 MARKETING DECISION MAKERS THOUGHTS ON:

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FEAR

More than 87% of brands worry over the transparency of media agencies
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AGILITY

Greater agility and cost are key reasons for brands moving their marketing in-house
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CREATIVITY

According to 88% of marketers surveyed ROI receives a greater focus than creativity
"There’s an aggressive move toward in-housing. It feels like a movement."
Rebecca Sykes
CEO MOFILM

STATISTICS GATHERED BY FROM BRANDS INCLUDING:

New: Read the 2020 report

New: Read the 2020 report

Discover the impact of in-housing on creativity, transparency, data, agencies, and other key marketing functions. Learn how it will develop over the next 12 months, and how it has changed since 2019.

DOWNLOAD HERE

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